Challenge: The brand and product lines are well-respected among existing customers – but Katz wants to expand to offer products in more grocery and health food stores nationwide. marketing automation and lead generation budget is modest.
Goal: Grow the brand through word of mouth. Increase sales by 1) inspiring people throughout the country to ask their local grocers to carry the product line; 2) getting more traffic to and online orders via www.katzglutenfree.com.
Laurel & Harley Cycles
Challenge: Laurel & Harley have quite a local following. They would like to increase their exposure by getting more visitors into their retail store to make purchases as well as make appointments for regular motorcycle maintenance. Marketing budget is modest.
Goal: Increase foot traffic to the retail store by offering online promotional incentives.